Innovation managers need to know which success factors in new product development require measurement. Since 1990, CPAS metrics and benchmarks provide a starting point for business units to measure their performance against 420 business units in North America.

This longitudinal study yields new information about metrics — the target values a business unit’s measurements must achieve to reach a specific level of success. The study also yields new information about d benchmarks — the best measurements to aspire to, the standards by which all others are measured.

Corporate sponsors of NPI receive confidential on-site presentations on new CPAS knowledge and how their unit’s measurements compare against their industry’s Best performers. By logging in, they can also download white papers on the latest CPAS results.

Non-sponsors can buy a 2004 summary of CPAS results at

http://pdma.org/shop_pdma_description.cfm?pk_store_product=25