New Product Institute Resources
White Papers
Game-changing briefings by subject-matter experts on emerging practices for producing better products quicker.
The Institute commissions subject-matter experts to transfer, in short reports, their deep knowledge.
The reports brief innovation managers on what to do and how to do it to bring better products to market quickly. They extract from a whirlwind of information what innovation managers need to know.
The Institute’s Secretariat — comprised of innovation managers and leading academics — chooses suitable topics for these “deep smarts” reports. These reports, in formats that busy innovation managers will use, provide authoritative guides to crucial knowledge and skills just coming into view.
Get our latest report by clicking on the following link; The Game Has ChangedAssessment Studies
Innovation managers need to know which success factors in new product development require measurement. Since 1990, CPAS metrics and benchmarks provide a starting point for business units to measure their performance against 420 business units in North America.
This longitudinal study yields new information about metrics — the target values a business unit’s measurements must achieve to reach a specific level of success. The study also yields new information about d benchmarks — the best measurements to aspire to, the standards by which all others are measured.
Corporate sponsors of NPI receive confidential on-site presentations on new CPAS knowledge and how their unit’s measurements compare against their industry’s Best performers. By logging in, they can also download white papers on the latest CPAS results.
Non-sponsors can buy a 2004 summary of CPAS results athttp://pdma.org/shop_pdma_description.cfm?pk_store_product=25
A Glossary and Explanation of Industry Categories for CPAS is available at
CPAS Glossary of Terms
“What I found was amazing is that while everybody’s products were different, the approaches — what worked, what didn’t work — was clearly transferable between industries, between companies, regardless of what the cultures were.”
